The 7 Pages Every Roofing Contractor Website Needs

A new roof is one of the bigger checks a homeowner will ever write. They usually take their time, compare a few roofers, and read your website more closely than they would for a quick repair. That makes your site structure matter. A one-page site with a phone number and a logo might be enough for a handyman. For a roofer, it leaves too many questions unanswered.

Here are the seven pages every roofing contractor website should have, what goes on each one, and why it matters.

The short version

Page	Main job
Homepage	Say who you are, what you do, and where, in seconds
Service pages	One page per core service so homeowners and Google find the right fit
Storm damage and insurance	Explain the process when a storm hits
Project gallery	Prove the quality of your work with real photos
Service area pages	Show up for searches in the towns you actually serve
About and reviews	Give people a reason to trust you with their house
Contact and free inspection	Make it easy to take the next step

1. Homepage

Your homepage has one job: tell a visitor in a few seconds that they're in the right place. That means your company name, what you do (residential roofing, commercial, or both), the area you serve, and a clear way to call or request an inspection, all visible on a phone screen without scrolling.

Below that, give a short overview of your main services with links to each service page, a few project photos, and a handful of real reviews. Keep it scannable. Homeowners will dig deeper on the pages that matter to them.

2. Service pages (one per service)

This is where many roofing sites fall short. They list "roofing, siding, gutters" in a single paragraph and call it done. A homeowner looking for a metal roof wants to see that you install metal roofs, how the process works, and what to expect.

Give each core service its own page. Common ones include:

• Roof replacement
• Roof repair and leak repair
• Storm and hail damage
• Metal roofing
• Flat or low-slope roofing
• Gutters and gutter guards
• Siding, if you offer it

Each page should explain the service in plain language, describe your process, mention the materials you use, and end with a clear call to action. Separate pages also give Google a clearer picture of which searches you should show up for. More on how we structure these on our roofer websites page.

3. Storm damage and insurance help

When a hailstorm or high winds roll through, homeowners start searching right away. Many have never filed a roof claim and don't know where to start. A dedicated page that walks them through the process builds a lot of trust.

Cover the basics:

• What signs of storm damage to look for from the ground
• How your free inspection works
• How the insurance process generally goes and where you fit in
• What documentation you provide, like photos and a written estimate
• How quickly you can get out for an inspection or a temporary tarp

Be careful with promises here. Don't claim you can guarantee a claim approval, and don't offer to cover or waive deductibles. Many states have rules about what roofers can and can't say or do around insurance claims, so check yours. A calm, honest explanation of the process is more persuasive than a hard sell anyway.

4. Project gallery

Roofing is visual. Homeowners want to see what your finished work looks like, ideally on houses like theirs. A gallery of real project photos does more for trust than any amount of written copy.

Tips for a gallery that works:

• Use your own photos, never stock images.
• Include before and after shots when you have them.
• Label projects with the type of work and the town, like "Architectural shingle replacement, Chesterton."
• Keep photos compressed so the page still loads quickly on a phone.

You don't need hundreds of photos. A dozen strong, well-labeled projects beats a dumping ground of blurry shots.

5. Service area pages

If you work in several towns, a single line that says "serving the region" isn't enough. Homeowners search for roofers near them, often by town name. Short pages for each main area you serve help you appear in those searches and tell visitors right away that you work where they live.

The key is making each page genuinely useful. Mention the neighborhoods or nearby towns you cover from that area, projects you've completed there, and anything locally relevant, like common home styles or weather patterns. Avoid copying the same page and swapping the town name. That tends to help nobody, including you in search results. Our local SEO guide for Northwest Indiana contractors goes into more detail on doing this right.

6. About and reviews

People are trusting you with the most important part of their house. Your About page should tell them who owns the company, how long you've been in business, and what you care about. Include photos of the owner and crew. Faces matter.

This is also the place for proof:

• Real Google reviews, displayed or linked
• Manufacturer certifications, if you hold any
• Warranty details, both workmanship and manufacturer
• Insurance information and any local licensing that applies to you
• Memberships in trade associations or local business groups

You can fold reviews into the About page or give them their own page. Either works, as long as they're real and easy to find.

7. Contact and free inspection request

Your contact page should make it easy to reach you in whatever way the homeowner prefers. Include a tap-to-call phone number, a short inspection request form, your email, your business hours, and your service area.

Keep the form short. Name, phone, address or town, and a quick note about the issue is enough to get started. Long forms with a dozen required fields lose people. Tell them what happens next, such as "We'll call you within one business day to schedule your inspection," so they know the request didn't disappear into a void.

A few extras worth considering

Once the core seven are in place, these can add value:

• FAQ page. Answer the questions you hear on every estimate: how long a replacement takes, what happens if it rains mid-job, whether they need to be home.
• Financing page. If you offer financing through a partner, explain how it works.
• Blog or tips section. Useful if you'll actually keep it updated. A blog with two posts from three years ago looks worse than no blog.

How many pages does that add up to?

Depending on how many services and towns you cover, a solid roofing site usually lands somewhere between 7 and 15 pages. That's one reason pricing varies so much between roofing websites. If you're comparing quotes, our breakdown of what a contractor website should cost in 2026 explains what you should expect at each price tier. You can also use our plan builder to see which plan fits the number of pages you need, or browse a sample roofing site in our demo portfolio.

Bottom line

A roofing website has to do more than show a phone number. It has to answer the questions homeowners ask before they trust someone with a big project: what you do, where you work, what your work looks like, and who you are. Cover these seven pages well and you give every visitor what they need to pick up the phone.

If you want help planning or building a site with this structure, reach out. We'll put together an honest plan for your business.

Roofing in the Region? Our Northwest Indiana web design page covers the towns we build for, including Chesterton and Valparaiso (Valpo).